This is one of the first apocalyptic blockbusters to hit our screens this summer, but sadly it doesn’t set a high benchmark for the other contenders such as Simon Pegg’s The World’s End, despite the excitement this star-studded line-up has been building.

The plot follows a series of strange, catastrophic events that devastate LA and leave friends Rogen, Hill, Baruchel, McBride and Robinson seeking refuge inside James Franco’s house. As the world falls apart outside, the comedians’ friendships are put to the test as they face dwindling food supplies and cabin fever.

However, it is filled with editorial flaws, and it feels both rushed and confused at times. It is as if the writers, directors and cast didn’t know where this story was really going throughout the process of filming. As expected, the movie also feels a bit like a stoner prog-rock song, filled with wacky, over the top ideas and childish drug-infused humour that guarantee easy giggles.

One of the big problems with this film is its amateur-ish editorial errors, for which there are simply no excuses. You would’ve thought that with amount of A-list celebs appearing throughout the movie, not to mention all of the apocalyptic CGI involved, that an evidently reasonable budget could solve any movie mishaps, right? Apparently not…

A meagre ten minutes into the film and you can see a brightly lit camera crew stood in an unmistakeable studio reflected in Seth Rogen’s spectacles as he is ‘driving’ Jay Baruchel home from the airport. Seemingly, cheap thrills and cheap laughs are not the only sad disappointments This Is The End has to offer.

However, you do get the feeling that Rogen and co. want to make fun of themselves in this movie, showing the world that they don’t really care that they play the same clown characters time after time. This actually adds a lot of integrity to the film, yet unfortunately not every character can live up to this, and are apparently unable find strength in what otherwise would be their weakness. Emma Watson’s cameo for example, seems superficial and is frankly painful to watch; the idea behind her appearance is solid and exciting enough for audiences but her shallow acting falls short and she feels massively out of place in this film.

All in all, this film takes an unusual and somewhat original spin on ‘the end of the world’ scenario but it just doesn’t work quite as well as it could or should. It is an enjoyable but overly cheesy comedy with cheap laughs and a very questionable ending. You get exactly what you expect from this cast and crew, and nothing more. However, it is an easy laugh, but is not exactly an accomplishment in cinema, that much is for sure.

3/5